Blogging Tips for Bloggers

Blogging Tips

You may have heard tips about blogging like "Write about your passion" or "Write about your feelings." Well if those are the only two things you do, then your chance of building a successful blog is slim. The truth is that even if people are interested in what you write about, it is impossible for them to visit your site if they cannot find you. 

And even if they find you, the traffic is meaningless unless you can actually get them to read your content. So, today I'm going to cover some important blogging tips that have helped us consistently get traffic to our blog. stay tuned. 

What's the news for bloggers? Sam Oh is here with Ahrefs, an SEO tool that helps you increase your search traffic, search for your competitors, and dominate your niche. Now, while there is nothing wrong with blogging about your passion, creating a successful blog is beyond only you. 

You have to be an inappropriate writer, and understand the technical elements of blogging as well as the social strategies that can help you transform your blog from nothing to something. So instead of giving you a bowl of popcorn full of random blogging tips, let's break it down into three buckets to help you get more traction. 

The first bucket is becoming a better writer. And the first piece of advice that falls into this bucket is to focus on a specific part of your niche. Now, you can classify yourself as a food blogger. But by covering the topic of "food" as a whole, you may spread yourself too far.

 For example, even if you were able to post two posts per day for an entire year on subtopics like grilling food, juices, vegetarian diets, slow cooker recipes, nutrition, and more, it would be tough to compete with the big sites or those that only focus on one of those topics. So, in my opinion, it is better to focus on being a single master rather than a pioneer in all trades. So focus on becoming the go-to person for smoothie recipes. 

Be the place people go for barbecue tech. Now that you have control of this niche audience, you can try expanding into other subtopics to reach new audiences. The second tip is to create the content worth reference. Signal requires attribution. 

Attribution in the world of blogging equals links. Links from other websites are important because search engines like Google use them to help determine which pages should rank high in the search engines. Now, how do you create content worth referring to? I have three nuggets of wisdom for you. The first method is to create unique and interesting content in your field. For example, we ran an experiment where we spent more than $ 50,000 on podcast ads. As far as we know, no one has written this type of post. 

This has completed about 140 unique sites linking to this page in a short span of time. Another way to get people to tag your posts is to include statistics. Ahrefs blog has over 2,500 backlinks due to stats. This is one of the reasons we continue to publish data studies.

They are literally connecting magnets. Now, we have access to a lot of data because we have been integrated into our SEO toolkit. But you don't need anything fancy like this to use this advice. For example, a large part of Backlinko links comes from stats.

 And they often cite his personal results as a 111% increase in organic traffic. Conversions increased by 785%. It also works outside of marketing. Nerdwallet has nearly 29,000 backlinks due to one stat being mentioned. Of course, as people blog, they want supportive resources to support their claims. Make sure yours are in the mix. Finally, include unique images that are worth "stealing."

 It is difficult to create high-quality images. Which means it is a point of strength for those who are willing to make the effort. In our publications, we often add custom images whether they are diagrams from our data studies or illustrations that help explain the concepts better. Not only does it create a better experience for readers, but it also results in links. 

As you can see here, we have about 820 links pointing to JPG images on our site. Then another 1,600 links for PNG images. Well, the next tip is to make your posts easier to read. In the words of our marketing manager, "Nobody likes to read. They just want information. If they can download it into their minds, they will."

 And to do this, you need to make sure your posts are easy to read and use. Here are some tips on how to do this. Use short paragraphs instead of large walls of text. Short paragraphs help readers advance through your article in small, easy steps. Next, split long sentences because they are difficult to follow. 

Divide these sentences by finding the places where words like "and" and "because" and "that" have been used. Next, use multimedia in your posts. So, whether it's videos, pictures, or GIFs, they can often help make your points clearer than words.

 Finally, write in a conversational tone. The easiest way to check this is to read your transcript aloud. If it looks like you are talking to a friend, you are on the right track. But if you seem to be competing in a national debate, try again.

The next tip is to write a clickable headline stat, which is not clickbait. One thing that differentiates a user from your website is a click. Fail to receive clicks and you fail to receive traffic. Now, since most people will search your webpages through search or social, you want to create a title that accurately represents the article without sounding boring. 

But it's boring. Something like "15 Best High-End Headphones Under 100" is more clickable because a) it tells the reader that the headphones are high quality, and b) high-end headphones are usually a lot more than $ 100. The next tip is to write an introduction using the APP formula. The job of the title is to make the reader click through the page. 

Then, your intro needs to hook them up, plus they will read the rest of the post. So to do this, we use the APP formula, which does "align, present and proof". First of all, you need to align yourself with the reader's problem. Then you present your post as a solution to that problem. And then you end up with some proof as to why they should trust you. 

Here is an example from our blog. In the first sentence, we align ourselves to the reader by saying, "Looking to develop your YouTube channel attracts more views?" We then present our solution by saying that "there is a trick to target topics with search demand." Finally, we have looked this with evidence showing that we have grown our YouTube channel to more than 10,000 to 200,000 monthly viewers. Keep your intros short, to the point, and explain to the focus why the reader is on that page in the first place. The final writing tip I have for you is to create feedback loops. 

Your first draft should never be your last. At Ahrefs, we are known to undergo a beautiful editing process. The author usually begins with an outline. After it is approved, they write their first "final draft". And no doubt, they think it's very good. Then someone else on our team evaluated their position, questioned any claims, suggested different formats, or whatever. Anything goes at this point.

This usually ends with a document that is completely highlighted in yellow with suggestions. Then the writer makes the necessary changes and will review them one last time before publishing. This feedback loop helps us to always do our best in every post we publish. 

Now, if you don't have a team to work with, it's worth connecting with other bloggers in your space who want to become better writers, too. But don't just say, "Hey, can you edit my posts? I'll edit yours too." This type of process can arise through relationships, which I will expand on later. For now, let's move on to the more technical aspects of blogging. 

The first tip is very important and is to write about topics that people are searching for, more commonly known as keyword research. And if you want a piece of that traffic, you must use the keywords that people are searching for. Fortunately, search engines like Google give you clues through features like Autosuggest.

 Just type in a topic that you want to write about and you will see some other closely related terms. There are other freemium tools like Reply to Public where you can find keywords asked as questions. Now the problem with these tools is that you can't see the keyword metrics, which means you don't really know how much traffic you can get. 

To find this information, you would have to use premium tools like Ahrefs Keyword Explorer, where you can basically generate lists of keyword ideas, see important metrics like search volume and keyword difficulty, and decide if it's worth it. 

they are worth looking for on their site. We have a full tutorial on how to do keyword research, so I'll link it to you. Another strategy worth doing is covering your competitors' best topics. And by "best", I mean the pages that send them constant traffic every month. To find your competitor's popular pages, simply enter their domain into a tool like Ahrefs' Site Explorer.

So if you were in the grooming niche, you would definitely consider going after these topics as they account for around 45% of the organic traffic of the entire website. Also, they all seem quite relevant to me. Which brings us to our last technical tip and is to do some basic on-page SEO. 

On-page SEO refers to the practice of optimizing web pages to help them rank higher in search engines. So without overcomplicating things, you should include your main keyword in your title and URL, and be sure to cover the sub-points of your main topic. For example, if you're talking about how to make the perfect cup of coffee, you should probably talk about things like finding the correct roasting methods, water temperature, grinding, and brewing. 

All of these would be relevant, if not crucial, to really cover the topic in its entirety. We have a full step-by-step tutorial on how to do on-page SEO for blogging, so I highly recommend watching it and mastering this process. And now we are in our final category, which is socializing. And I'm not talking about the social networks that you should be using. 

So the first tip is to connect with other blogs that you admire in your space. Smart bloggers come together to forge relationships with each other. And this is often why it seems like all the big players in your industry are friends. They started early and grew up together. 

Now, not everyone will want to be friends. But chances are high that people in your industry want to connect. They just don't know you exist. At least at this point. So to get started, think of 5-10 people you admire in your space. They can be people who publish blogs and newsletters that you subscribe to or people you follow on social media. 

Write their names on a piece of paper and write down something that you really admire about their work. Now, go ahead and email them for the purpose of just connecting. Don't ask them to share your content, review it, link with you, or ask for any kind of favor. Just send a simple, genuine email… "Hey, [name], I just wanted to say that I really admire [whatever you do]. Thank you for [whatever you admire]. Nothing was made here, it just happened organically. 

Have you ever had one of those moments where you're trying to remember where you were that had that awesome recipe, or tutorial, or whatever? Well, if you had joined that email list, you would know. Without any email subscription forms, you are preventing your readers from getting future content or product updates. 

Building an email list also acts as a great way to permanently get traffic to the new posts you publish. And since subscribers are warmer visitors than cold traffic, some of them may share it on social media or even link to you if they have their own blog. So in short, start building a list from day one. Finally is to promote your content in online communities. 

Now, this is a bit of a touchy subject because you don't want to spam Facebook or Reddit groups with things that people are going to get mad about. Instead, spend your time integrating into these communities. Become a recognizable name and face. And when you see a need, share content that can help solve the problems of other members of the group. 

If you succeed, you can get thousands of visitors. Failure to do so may cause you to be excluded from those communities. So share links in moderation and spend most of your time meeting with like-minded bloggers to build mutually beneficial relationships. Now, I wonder if you have any blogging tips that I missed. Thank You..............